The Care Campaign

The Care campaign is a joint drive by Nursing Standard magazine and the Patients Association to improve fundamental patient care across the UK.

Care stands for:

C – communicate with compassion
A – assist with toileting, ensuring dignity
R – relieve pain effectively
E – encourage adequate nutrition

The campaign recognises that everyone who goes into a care setting is entitled to these four fundamental aspects of care – they are a human right.

We hope patients, relatives and nurses will use this Care slogan as a care checklist. Patients and relatives can use it to pinpoint shortcomings in care; nurses can use it to articulate a case to their managers for more support, for example, more staff.

The Care campaign asks all nurses, nursing directors, chief executives and non-executive directors of NHS trusts to sign up to the Care Challenge so that ‘Care’ becomes a universal expectation for patients.

The campaign’s aims are:

For nursing staff to adopt the Care Challenge, based on our four-point tool.
To highlight obstacles nurses face in delivering the Care Challenge.
For organisations to sign up to the Care Challenge.
For patients to recognise the Care checklist and to use it to challenge poor care.
To support nurses who expose failures to deliver the fundamentals of care.

Use the links below to find out more information and view video clips

Contact The Care Campaign: carecampaign@rcnpublishing.co.uk

Nursing Standard Care Campaign

The Care Campaign

Follow The Care Campaign